Logo and Brand Identities
HP Su Misura
MUMBAI, INDIA Logo and Branding Collateral for Suiting Brand ‘HP’ www.hpsuits.com
Truffle Tease
Truffle Tease is a home-based hobby baking business specializing in dark chocolates and cupcakes.
Retail Shared
LOS ANGELES, CA RetailShared is a service that provides retail & merchandising services by sharing costs. Logo Design Web Design
Collective Confusion Records
Collective Confusion is an independent record label that puts music out on vinyl.
Downright Fiction
Downright Fiction is a platform that encourages independent thinking and creative expression.
Kamyaa Clothing
Kamyaa is a custom-tailored women’s wear brand.
The Black Tomato
Logo & Branding for a Bar and Lounge
Studio Meraki
PUNE, INDIA Founded by Sonam Lodhi, Studio Meraki offers Piano and Theory lessons in Western Classical Music. Part of their learning curriculum is an annual Recital which encourages and showcases their further development as artists.
Web Design & Social Media Creatives
Comic Strip Campaign for Truffle Tease
Truffle Tease is the perfect gift to take to a party – and you could never go wrong! When we started out building the Truffle Tease brand – a home based business run completely off of Facebook – the goal was to simply share home made goodness with customers. Who doesn’t love chocolate? As the […]
Downright Fiction Slider Graphics
The Downright Fiction homepage recently got an overhaul and a slider sitting on top of the website acts as an index of sorts. Check out some of the slider graphics:
Tarotscopes
Tarotscopes2011 is a blog where I published monthly predictions / readings based on Sun-signs for the year of 2011. – Blog Design – Header – Ad Design
Retail Shared
LOS ANGELES, CA RetailShared is a service that provides retail & merchandising services by sharing costs. Logo Design Web Design
Greg Melton Website
SOUTH BEND, INDIANA, UNITED STATES A new website design for Voiceover artist Greg Melton.
Banners for Holma.co Website
Social Media Branding and Image Retouching For Nightwear brand Holma.co Deliverables include: Website Banners Website Photo Retouching Social Media Creatives
SilmanMarak.com
MUMBAI, INDIA Guitarist & Musician Silman Marak hails from Meghalaya and currently lives in Mumbai where he performs live gigs, plays lead guitar for studio recordings, and in his spare time teaches aspiring musicians how to play the guitar. His most recent prolific contribution was playing on the score of the Bollywood film, The Gangs […]
Interior Design & Decor
Brand Stationery
The Black Tomato
Logo & Branding for a Bar and Lounge
Omni Security Services
Brand Identity for Armed Security Personnel
Collective Confusion Records
Collective Confusion is an independent record label that puts music out on vinyl.
HP Su Misura
MUMBAI, INDIA Logo and Branding Collateral for Suiting Brand ‘HP’ www.hpsuits.com
Musician and Artist Branding
Alex James Album Cover
2 album cover concepts for Alex James’ Debut CD – Chasing the Dark The first concept has a more rustic – free spirited musician having fun feeling. Alex, however, went with the second concept with the half dark and half white image.
Greg Melton
Greg Melton is a voice-over artist and stage actor. Over the years he has performed in many stage productions, playing leading and supporting roles in some of the best plays of our time !
Josh / Single
Album Artwork for Josh’s promotional single CD.
SilmanMarak.com
MUMBAI, INDIA Guitarist & Musician Silman Marak hails from Meghalaya and currently lives in Mumbai where he performs live gigs, plays lead guitar for studio recordings, and in his spare time teaches aspiring musicians how to play the guitar. His most recent prolific contribution was playing on the score of the Bollywood film, The Gangs […]
Satisfied Clients from around the world!

Just after our first long meeting over coffee, Shakti understood exactly what I wanted out from my poster to match the Indian context. But it wasn’t going to be easy to implement – owing to strong technical parameters and legal constraints – of using only official colour schemes, licensed media, fonts, sizing and approved content.
Shakti brilliantly used a strong idea, creatively designed workarounds and applied with great care and rigorous attention to detail – within the heavy constraints and parameters – creating the perfect poster for the product to match the Indian context.

Shakti did a wonderful job designing the poster for one of PT Foundation’s charity fundraiser events. The poster encapsulated the spirit of the organization, and was bold, clear and captivating. In a word-perfect!
Working with him was a pleasure. He understood what we needed quickly, was very responsive to feedback and questions, produced many high-quality options to select from, and delivered the final product in a timely fashion.
We would highly recommend his services to anyone looking for unique and creative designs that hit the mark!

Shakti did a fantastic and patient job in designing the artwork for my debut album ‘Chasing The Dark’. He worked tirelessly and passionately for my cause (and continues to do so after the project is done), was at all times excellent and punctual in communication, and delivered the final concepts with expertise and precision.
Although he is not based in North America, his transparent process and timely delivery confirmed that there was nothing to worry about. It was great to work with him.

Shakti did a great job for me. I love my logo. It is unique and sharp looking. He was very creative and provided many good choices to work with. Shakti is very professional and he provided anything that I asked for in a very timely manner. I would recommend him.
He has also recently updated my website with graphics and his ideas to make the site better. He did this in a timely manner and I enjoyed working with him and seeing what he would come up with next. He works with integrity and a fair price.

“We approached Shakti to design our wedding stationary including hotel keycard jackets, tags, and customized room signs. This was really important to us as we wanted our friends and family to have a consistent wedding experience and keep everything very personalized. From the get go, Shakti was 100% attentive, patient and listened to everything we had to say. His attention to detail is marvelous. He went through tireless iterations till we were completely satisfied! We would highly recommend him to anyone looking for any design work!”

“Shakti created a logo for my Music Studio (Studio Meraki) and he was very committed to designing a visual that could encapsulate the work we do. He was patient and gave me several artistic and creative options to choose from. Shakti pays careful attention to minute details and is a pleasure to work with!
I’m very happy with the logo he designed, and it’s perfect to use in our programmes, slideshows, certificates and stationary. I highly recommend Shakti to anyone looking for an enthusiastic and innovative designer.”
Couple's Stationery
Urvi & Amit
PUNE, INDIA Personal Stationery for Urvi & Amit
From the Blog
Comic Strip Campaign for Truffle Tease
Truffle Tease is the perfect gift to take to a party – and you could never go wrong! When we started out building the Truffle Tease brand – a home based business run completely off of Facebook – the goal was to simply share home made goodness with customers. Who doesn’t love chocolate? As the […]
Luxury Branding in the Online World
Luxury brands represent products that are high in quality. They are meticulous about their quality and manufacturing process and therefore are high in price. Marketing such a range of products or services can prove to be challenging, because not only do you need to establish a sense of exclusivity, but also a stellar brand story […]
Your Logo Is the Face of Your Company
The Virgin Records Logo uses Red Samsung uses blue representing trust and integrity. The world famous McDonald’s arches use yellow Starbucks uses green Logo and brand design are extremely important because the logo you create will be in front of many customers. Use the right logo, and you will entice people to visit your site, […]
The DIY Interior Design Checklist
Getting organized to remodel or redecorate a single room in the house can feel like quite a daunting task. Sometimes you want to explore various options before bringing in the interior decorator. Sometimes you want to roll your sleeves up and get the job done yourself! Here are some basic tips to help you, if […]
Collective Confusion Records
Collective Confusion Records is a New York based independent record label that puts out music on vinyl. Mike from Collective Confusion was looking for an independent, non-corporate looking logo that had an artistic yet timeless simplicity to it. Collective Confusion Records supports independent artists and release music on limited edition vinyls. With a brief as […]
Photoshoot for Guitarist Silman Marak
My friend and guitarist Silman Marak wanted to get a few new shots for an album he is putting together. One thing led to another and this discussion about taking a ‘few stills’ turned into a full blown shoot with outdoor locations and styling by yours truly! It was a great day for lighting when […]
Does Crowdsourcing Actually Work?
Crowdsourcing is a popular method to attract services of a large number of people, usually via the Internet. While the process is commonly used for fundraising – it is also a trendy method for brands to pique or renew public interest. It is often used as a marketing tool to renew the brand’s relevance in […]
PT Foundation 25 Years Anniversary Poster
To mark their achievements and journey froward, PT Foundation (Malaysia) hosted a celebratory event with all proceeds going to the children, women and men affected and infected by HIV/AIDS. Distinguished artiste and Ambassador to the International Aid Organization ‘World Vision,’ Francissca Peter performed for the night, along with Will Quah:familiar face and voice in the […]
Business Portrait Photography
The COO of MTLEXS, Saloni Mardia Kothari was looking for some new business portraits to appear alongside interviews, press articles and her company website.
TheScript #3 Showcase
Was this a dream? The awesome folks at Sony Music and RadioONE flew me out to Singapore to attend the private album release concert of – you guessed it- TheScript’s latest album #3. Not only did these guys put me up at the really swanky Ritz-Carleton Hotel, I also got the chance to interview the […]
Destination Wedding Branding
Working on a branding project to help elevate the ‘personalized’ experience at a destination wedding can be an interesting challenge. With such celebrations being all about making your clan feel like they are on a fun-filled holiday (and not feel kidnapped at the mercy of the bride and groom!) – all things hospitality need to […]
Semi-Finalist for HP & YouTube’s Ad-film Competition: ‘It’s You on You’
A Short film that I wrote, performed and edited for the Youtube & HP Contest “You on You,” was short-listed to the top 25 selections from thousands of entries around the world, winning me a special edition laptop from HP! Check it out below!! http://designbyshakti.com/portfolio/its-me-on-me/
Landscapes
Travel Stories from the Blog
To the EMAs baby!
The folks at Viacom International and Vh1 India flew me out to Amsterdam to attend the – wait for it – European Music Awards 2013!! This was the second time the awards had taken place in the Netherlands, the last time being in 1997. This was one HOT ticket, the event was held at the […]
TheScript #3 Showcase
Was this a dream? The awesome folks at Sony Music and RadioONE flew me out to Singapore to attend the private album release concert of – you guessed it- TheScript’s latest album #3. Not only did these guys put me up at the really swanky Ritz-Carleton Hotel, I also got the chance to interview the […]
Portrait Photography
Photoshoot for Guitarist Silman Marak
My friend and guitarist Silman Marak wanted to get a few new shots for an album he is putting together. One thing led to another and this discussion about taking a ‘few stills’ turned into a full blown shoot with outdoor locations and styling by yours truly! It was a great day for lighting when […]
Business Portrait Photography
The COO of MTLEXS, Saloni Mardia Kothari was looking for some new business portraits to appear alongside interviews, press articles and her company website.
Writing
Lyrics for The Dark Afterglow EP
I wrote (and sang) 3 songsto go with tunes that were composed by ‘the dark afterglow’ – our resulting collaboration resulted in the songs below. 1.Cold Impact And so you say you don’t need me anymore Well there’s the open door I’ve seen you walk out once before… And so you say You’re leaving this […]
Kids these days
By Shakti Pherwani “I don’t care,” proclaims a sophisticated, yet shrill voice – as the four of us settle into comfortable coffeeshop armchairs, “I’ve told Sagar he has only three months left to work on his applications – Oxford, Harvard aur MIT toh definitely – and as backup, two other colleges of his choice – […]
‘7 Khoon Maaf’ Lacks Payoff
By Shakti Pherwani *SPOILERS AHEAD!* The opening sequence of 7 Khoon Maaf piques interest with it’s noir‐esque blood splatter and serious forensic lab sequence. You are set up for an investigative whodunit that quickly unravels into the narrative of the numerous khoons, each thrown at you in linear succession building up the tension ‐ except that the game […]
Interview with ‘TheScript’ #3
By Shakti Pherwani / Sept 2012 TheScript are back with a third album, #3, which sees them shift gears from their usual pop-ballad sound to a more mainstream rock-anthem-band. As an aspiring musician, it was a great opportunity for me to tap into the band’s psyche and discuss their approach to making music. You can […]
The Jake Newton Interview – Part II
“I did want this record to have more energy, when you have a room full of musicians playing their hearts out you can’t help but latch on to that driving force a group has. I don’t know if I’m moving out of the darker places, but I think with this record I’m allowing myself to have […]
Interview with Jake Newton
“It’s an incredible feeling to have an audience’s attention. It’s an incredible gift people are giving you. They’re giving you a piece of their life, their valuable time, to listen to you sing songs you made up in your bedroom. ” – Jake Newton
Interview with Yestyn Griffiths of Glass Pear
“Apparently the ancient Chinese believed that the pear was a symbol of immortality (pear trees live for a long time). Its also a symbol of affection in other cultures. In Chinese the word li means both “pear” and “separation,” and for this reason, tradition says that to avoid a separation, friends and lovers should not […]
The Downright Fiction Blog
Downright Fiction is a platform for independent thinkers, dreamers, inventors, and believers of personal style and spirit. It’s that medium where you get away with being yourself, on your own terms. The concept originated with the thought of being able to publish any fiction, idea or belief, thought, or story (be it through fiction, a […]
Chapin Sisters : Two
The Chapin Sisters Two (Lake Bottom Records ) Two, their second, self-released album, features the smooth vocals of Abigail and Lily Chapin and
Broken Records: Let Me Come Home
Broken Records Let Me Come Home (4AD Records) Let Me Come Home, the new album by Scottish indie-folkers Broken Records, kick-starts with
List of Services:
DESIGN
IDENTITY
Logo Design • Business Cards • Stationery • Branding Packages
WEB
Website Design/Development • WordPress Hosting • Content Management System • Web Ad Design • Facebook Timelime Cover Photos
PRINT
Brochures • Flyers • Posters • Signs • Postcards • Direct Mail Pieces • Custom Invitations • Labels & Packaging • Gift Cards
RESTAURANT ITEMS
Menus & Takeout Menus • Table Tents • Appetizer Cards • Lunch Cards • Comment Cards • Door Hangers • Coasters • Stickers & Labels
PROMOTIONAL ITEMS
Tee Shirts • Pens • Pencils • Coffee Cups • Tote Bags • Mousepads & More
PHOTOGRAPHY
PORTRAITS
Profile Shots • Colour Correction • Fashion
PRODUCTS
Flat Lays • Displays • Stall
INTERIORS
Space • Decor • Furniture
WRITING
COPYWRITING
Print • Web • Brochures • Social
MUSIC WRITING
Reviews • Previews • Interviews
CREATIVE WRITING
Fiction • Non-Fiction • Short Story