Poster for Waveex India

Just after our first long meeting over coffee, Shakti understood exactly what I wanted out from my poster to match the Indian context. But it wasn’t going to be easy to implement – owing to strong technical parameters and legal constraints – of using only official colour schemes, licensed media, fonts, sizing and approved content.

Shakti brilliantly used a strong idea, creatively designed workarounds and applied with great care and rigorous attention to detail – within the heavy constraints and parameters – creating the perfect poster for the product to match the Indian context.